Logo design for company which sells custom computer parts. They wanted to idea of multiuser to come across in a simple text logo. The name represented both the ability to order quickly and also being a ring of users. I wanted to play with the R in the logo because it joined the word 'order' and 'ring' into the third word 'ordering'. I saw that the side of the R actually made the shape of a user icon. In repeating this shape and changing color I was able to represent multiple users in a line.